Data Analyst-Marketing in Salt Lake City at Franklin Covey Careers

Date Posted: 9/28/2022

Job Snapshot

Job Description

Title: Data Analyst-Marketing

Reports to: Senior Manager of Marketing Operations

Remote: Anywhere in the US

Job Summary

The primary role of the Data Analyst-Enterprise Marketing is to integrate disparate data sources and build reports to show KPIs and help marketing make data-driven decisions. A strong background in data analytics is desired. Experience in a Business Intelligence tool is required (Domo is preferred, open to similar tools).

Essential Job Functions

  • Partner with the Event, Digital, & Product Marketing teams to analysis to provide in-depth insights on how we can improve our go-to-market strategy, reach, engagement, and number of marketing qualified leads
  • Develop dashboards, visualizations and granular datasets that provide actionable insights (Domo & Salesforce)
  • Partner with the Event, Digital, & Product Marketing teams to gather, manipulate, and analyze raw, complex data to support initiatives and set metrics to measure success
  • Develop A/B testing for digital, SEO, and Target Marketing, find trends, and recommend strategies across our systems
  • Monitor key performance indicators and make data-driven recommendations in our marketing strategies in Digital Marketing, SEO, & Target Marketing
  • Develop a deep understanding of customer behavior patterns and insights and correlate engagement metrics with conversion rates, customer lifetime value, and financial performance.
  • Assist with building and developing marketing attribution model (First Touch, Last Touch, Even Touch, Weighted Touch Models)

Job Requirements


  • 2-5 years working in data analytics/business intelligence (years of experience are an imperfect proxy for ability, so this is preferred but not required – we’re looking for someone with experience creating high-traffic internal and external visualizations independently).
  • Preferred but not required –
    • Experience working at a fast-paced startup
    • Experience working at an edtech or HRtech company
    • Experience working in Mode and/or Domo specifically
    • Experience working with Salesforce
    • BS in Mathematics, Economics, Computer Science, Information Management or Statistics

Technical skills

  • Understanding of data models, database design development, data mining and segmentation techniques
  • Strong knowledge of and experience with reporting packages (Business Objects etc), and databases (SQL etc) with potential growth around ETL.
  • Able to write queries, reports and present findings
  • Ability to create clearly digestible data visualizations of important product and business data and tell a compelling, clear story
  • Knowledge of statistics and experience using statistical packages for analyzing datasets (e.g. Excel, SPSS, SAS, R, Python, SciPy)

Company Information

 (NYSE: FC) is a global, public company, specializing in organizational performance improvement. We help organizations achieve results that require lasting changes in human behavior. Our world-class solutions enable greatness in individuals, teams and organizations and are accessible through the FranklinCovey All Access Pass® available in multiple modalities and in 21 languages. Clients have included the Fortune 100, Fortune 500, thousands of small- and mid-sized businesses, numerous government entities, and educational institutions. FranklinCovey executes over 15,000 client engagements each year reaching into 160 countries and territories.  Our mission statement is “We enable greatness in people and organizations everywhere”.  We fulfill this mission by hiring “Achievers with Heart”.


Visit our website at

for more information regarding our organization.


FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.


For additional information regarding our Equal Employment Opportunity policies, please visit

For our Reasonable Accommodation Notice and Pay Transparency Nondiscrimination Provision, please visit


Colorado applicants, please visit

for benefits information  and for wage information specific to your state. 


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