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Marketing Automation Manager in Salt Lake City, UT at Franklin Covey Careers

Date Posted: 6/10/2019

Job Snapshot

Job Description

Title: Marketing Automation Manager — Education Practice
Reports to: Global Director of Marketing — Education Practice


Job Summary
We are looking for a marketing automation and digital marketing expert to join our Education team. This is a hybrid role wherein the individual will have multiple system administration responsibilities, as well as being part of the management team that will develop and execute a variety of digital marketing tactics across multiple systems, technologies, and platforms. We’re looking for a uniquely diverse set of technical and tactical marketing skills. This new team member will be immersed in a culture of principled leadership and will gain hands-on experience with a leading, global company. Candidates who are inspired by and passionate about our mission to “enable greatness in students, educators and school communities everywhere” will have special consideration.

To learn more about our Education Practice, please visit


Responsibilities include:

  • System administrator of Education division instance of Eloqua.
  • Team administrator/power user for other marketing technologies which include, but are not limited to event management software (Aventri), e-commerce (Magento), website CMS (Wordpress), SEO tools (SEM Rush), Google Analytics, etc.
  • Design, Build, and Optimize integrations between marketing technology, CRM, etc.
  • Build, optimize, and maintain marketing automation operations - including programs, behavior-based campaigns, lead scoring, email templates, forms, customer segmentation- with the goal to increase marketing contributed pipeline and improve customer engagement and experience.
  • Develop and maintain reporting and analytics for team KPI’s and campaigns.
  • Oversee and implement changes to lead management and coordinate these efforts with the sales team.
  • Manage the operational initiatives of the marketing team by identifying business objectives and solutions.
  • Work with internal teams to A/B test and optimize customer experience and conversion rates.
  • Manage relationship with our marketing agency partner to oversee website performance, SEO growth, and conversion rate optimization.
  • Collaborate with teams and departments throughout the company to influence and leverage investments in technology that will support high-growth initiatives for the education division.

Job Requirements

Desired Experience:

  • Thorough understanding of customer journeys, funnels, and fly-wheel methodologies, lead scoring, and how those can be implemented through automation.
  • 4+ years of system administration experience in marketing automation technology (Eloqua preferred). Preference given to those who have completed the Oracle University B2B Masters exam, Luminary accreditation a plus.
  • Proficiency with CRM (Salesforce) and its integrations with marketing automation.
  • Familiarity with a wide variety of marketing technologies such as event management, e-commerce, website CMS, analytic solutions, etc.
  • Strong analytical mindset
  • Must have an understanding of HTML and CSS, in order to make simple adjustments emails, landing pages, and forms without relying upon a technical resource.
  • Ability to understand and identify underlying business needs and problems in order to help deliver lasting solutions in a short timeline.
  • Proficient in excel.
  • Adobe Creative Suite experience is a plus.


Company Information

FranklinCovey is a global company specializing in performance improvement. We help organizations achieve results that require a change in human behavior. Our expertise is in seven areas: Leadership, Execution, Productivity, Trust, Sales Performance, Customer Loyalty, and Education. Our mission statement is “We enable greatness in people and organizations everywhere”.  We fulfill this mission by hiring “Achievers with Heart”.  

Visit our website at for more information regarding our organization.


FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.


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We are an Equal Opportunity Employer/Veterans/Disabled
FranklinCovey is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.