Product Marketing Manager in Salt Lake City, UT at Franklin Covey Careers

Date Posted: 6/23/2022

Job Snapshot

Job Description

Title: Product Marketing Manager

Reports to:  VP, Product & Platforms

Location: Anywhere in the US, Canada, or Latin America


Job Summary

As a Product Marketing Manager for the Platform team, you will help validate and launch new products and technological innovations to both FranklinCovey’s existing 1,700 clients and 2,000,000+ learners and new potential clients. You will lead the product validation and launch process, developing strategic plans and implementing them alongside product, engineering, corporate marketing, sales enablement, customer success, operations and more. 


Role Context

Historically FranklinCovey primarily offered in-person, event-based training. Five years ago FC launched the All Access Pass (AAP), an online subscription product where clients and learners could access all of FC’s solutions at once. AAP revenue has grown from $0 - $100MM+ in the last five years, making it the among the fastest growing products in edtech history. The company is now doubling down on its product-driven approach, acquiring Strive, an online learning platform used by Slack, Pinterest and others, and doubling the Platform (product, design, engineering, data) team in 2022. You will be the first (and, for now, the sole) PMM supporting the Platform team, helping validate and launch innovative, impactful learning products to an audience that’s four times as large as all US business schools combined!


Why We Think This is a Great Opportunity

  • Build and Implement a Strategy From Scratch (but with Support and Direction) – You will be the first PMM to support the rapidly growing Platform team. Given that, you’ll be able to define product marketing strategy and lead the implementation/execution (partnering with enterprise marketing to push campaigns live). That said, you won’t be on an island – FC has an experienced marketing and product team to help advise, mentor and support your work.
  • Impact at Scale – FranklinCovey positively impacts the lives of millions of learners and tens of millions of their direct reports every year – FC directly teaches 4x as many learners in the US as all US business schools combined! By successfully launching products to this audience, you'll substantially increase the quality of the learning experience and thus improve the skills and experiences of that substantial audience.
  • Startup Speed, Established Company Security – FranklinCovey's product & tech org is small relative to the company's learner/client scale, so you'll be able to move quickly to build a strategy and launch great products. Unlike a startup, FC is an established (and profitable!) publicly traded company, so you won't have sleepless nights fretting about the next funding round (or lack thereof).


Essential Job Functions

  • Product Validation
    • Serve as the “voice of the client/user” in Product Development planning, ensuring we prioritize building what our clients and learners want and need
    • Partner with the Platform PMs, engineering leadership and Product Operations to develop a strategy and plan for alpha, beta and limited launch tests
    • Partner with Sales and Customer Success to recruit pilot customers, developing early messaging and collateral
    • Manage pilots, partnering with Product and Design to collect learner/client feedback and shape the roadmap for full launches and future product development
  • Product Launch
    • Partner with the Platform PMs, engineering leadership and Product Operations to clearly understand product functionality and develop strategic positioning (relative to the existing product suite and competitive landscape) for new products
    • Translate strategic positioning into internal (sales, CS, ops) and external (client, learner) facing materials (slide decks, slip sheets, case studies, blog posts, launch videos, white papers, etc)
    • Partner with Marketing Communications team to implement awareness-building strategy (online ads, webinars, events, etc)
    • Partner with product, sales, CS leadership and data analysts to track adoption and activation for new launches, iterating on strategy and approach accordingly

Job Requirements

  • Background
    • 5-8 years in marketing broadly and 2-5 years in Product Marketing specifically (years of experience ≠ ability, so this is a proxy but not a hard requirement)
    • Experience working at a fast-paced startup preferred but not required
    • Experience working at an edtech or HRtech company preferred but not required
  • Skills
    • Strategic thinking & analytical ability – ability to both develop strategic plans and think strategically in day-to-day decisions
    • Clear, compelling communication – both in written / verbal interpersonal communication and broader marketing messaging
    • Project management – ability to move from 30k foot strategic plan to day-to-day execution with strong attention to detail and conscientiousness
    • Cross-functional collaboration – ability to work productively with teammates from varying backgrounds (sales, product, customer success, operations)
    • Growth mindset – ability to seek and provide feedback and turn feedback into action / improved performance
    • Leadership potential – this role will start out as an individual contributor with potential for direct report(s) in 6-12 months


Company Information

Franklin Covey Co. (NYSE: FC) is a global, public company, specializing in organizational performance improvement. We help organizations achieve results that require lasting changes in human behavior. Our world-class solutions enable greatness in individuals, teams and organizations and are accessible through the FranklinCovey All Access Pass® available in multiple modalities and in 21 languages. Clients have included the Fortune 100, Fortune 500, thousands of small- and mid-sized businesses, numerous government entities, and educational institutions. FranklinCovey executes over 15,000 client engagements each year reaching into 160 countries and territories.  Our mission statement is “We enable greatness in people and organizations everywhere”.  We fulfill this mission by hiring “Achievers with Heart”.


Visit our website at for more information regarding our organization.


FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.


For additional information regarding our Equal Employment Opportunity policies, please visit

For our Reasonable Accommodation Notice and Pay Transparency Nondiscrimination Provision, please visit


Colorado applicants, please visit for benefits information and for wage information specific to your state.




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