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Digital Marketing Manager in Salt Lake City, UT at Franklin Covey Careers

Date Posted: 2/26/2019

Job Snapshot

Job Description

Title:  Digital Marketing Manager

Reports to:  Sr. Director of Strategic Initiatives

Job Summary
FranklinCovey’s manager of digital marketing is responsible for helping develop, implement and manage B2B marketing campaigns for our enterprise division. This individual needs to be a strategic thinker that can hit the ground running, and be a positive team player.

Essential Job Functions

Among other things, this position will focus on three key measures:

  • Generating qualified leads
  • Improving SEO
  • Working with the web team to improve web properties including franklincovey.com

 

Job Requirements

Requirements

A digital marketing expert, with experience in digital strategy, SEO, and Google Analytics, that can help develop and deliver marketing strategies to attract prospects and nurture them through our marketing funnel.

  • Plan and execute digital marketing, including SEO/SEM, marketing database, web, and email
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Technical ability to work in Marketo, Adobe Experience Manager, Google Analytics, and Salesforce.com
  • An understanding of and experience in a successful company website redesign process (design and development)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Build conversion points and optimize user funnels
  • Collaborate with social media team and others in the department
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Excellent communication abilities with all levels and roles within an organization.

Company Information

FranklinCovey is a global company specializing in performance improvement. We help organizations achieve results that require a change in human behavior. Our expertise is in seven areas: Leadership, Execution, Productivity, Trust, Sales Performance, Customer Loyalty, and Education. Our mission statement is “We enable greatness in people and organizations everywhere”.  We fulfill this mission by hiring “Achievers with Heart”.

Visit our website at www.franklincovey.com for more information regarding our organization.

 FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

 

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We are an Equal Opportunity Employer/Veterans/Disabled
FranklinCovey is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.